Google Merchant Center
Google Merchant Center product data requirements, feed setup methods, identifiers, and how to keep Shopping listings approved.
Guide · 16 min read
Google Merchant Center Required Attributes: Feed Checklist
The Google Merchant Center required attributes and product data specification every Google Shopping feed needs, with sample rows and common errors.
Read guide Guide · 5 min readGTIN, MPN and identifier_exists in Google Merchant Center
When Google Merchant Center needs a GTIN, MPN or brand, which GTIN formats it accepts, and when to set identifier_exists to no for custom or vintage goods.
Read guidePut a cleaner feed to work
Import your catalog, fix it once with mappings and rules, and sync it to every channel automatically.