Google Merchant Center reports Excessive capitalization when product titles contain excessively capitalized text, such as a title written entirely in capitals (Google Merchant Center Help, How to fix: Excessive capitalization). A related issue, Additional or promotional info, flags marketing phrases like "Free Shipping" in titles and descriptions (Google Merchant Center Help, How to fix: Additional or promotional info). Both are fixed by rewriting the text in your product data to describe the product plainly.
Excessive capitalization
Google's goal is to remove excessive or gimmicky uses of capitalization, which it notes are often linked to spam or dubious retailers and can make shoppers trust listings less (Google Merchant Center Help, How to fix: Excessive capitalization). As of October 2026 the issue applies to product titles.
Capitals that are acceptable, according to the same page:
- Acronyms and initials
- Phone numbers
- Country or currency abbreviations
Google says it uses automated systems to detect excessive capitalization and that products are sometimes flagged incorrectly (same source). If a title is flagged only because it contains a legitimate acronym or model name, rewriting the rest of the title in normal case usually resolves the doubt.
Additional or promotional info
Additional or promotional info means one or more attributes of an offer contain marketing language or text that doesn't belong in that field (Google Merchant Center Help, How to fix: Additional or promotional info). Google's example: phrases such as "Best Price Guarantee", "30 Day Money Back Guarantee" or "Free Shipping" should not appear in the title or description of a couch, because they are promotional, not descriptive. Google also asks that each offer has its own distinct set of attribute values (same source).
Promotions belong in other places. Shipping offers go in your shipping settings, and image overlays that say the same things are a separate issue: see text on image.
How to fix both issues
For a few products: open Products > Needs attention, filter to the affected products, select Edit product, correct the title (and description) and save. For many products: download the .csv list of affected products, correct the text in your product data, and upload it again (Google Merchant Center Help, How to fix: Excessive capitalization). For promotional info, Google says changes may take 24–72 hours to show on the Needs attention page (Google Merchant Center Help, How to fix: Additional or promotional info).
Clean titles once, on every sync
Capitalized and promotional titles usually come from the store: a product name typed in capitals, or a sales badge added to the name during a campaign. Editing products in Merchant Center is overwritten by the next upload, so fix the text where the feed is built. In Product Feed Master, transformation rules on the title mapping can replace recurring phrases such as "FREE SHIPPING" with nothing on every sync; how to clean product data with transformation rules shows the syntax. Rewrite all-capital product names in the store itself, since only you know which words are acronyms.
The free feed checker flags titles written entirely in capitals before you upload. It can't judge promotional wording, which needs a human read.
Frequently asked questions
Are all-caps brand names allowed in Google Shopping titles?
Google lists acronyms and initials as acceptable capitals. Write the rest of the title in normal case so the brand stands out as an acronym rather than as shouting.
Can I put "Free Shipping" in my product title?
No. Google gives "Free Shipping" as an example of promotional text that should not appear in titles or descriptions.
Why was my product flagged when the title looks fine?
Google says its automated systems sometimes flag products incorrectly. Correct any excessive capitals you can and check the Needs attention page again.