What is the Criteo integration?
Criteo is a shopping and advertising channel that runs product ads from a structured catalog feed. The quality of that feed directly drives impressions, clicks, and return on ad spend, so getting titles, images, prices, and identifiers right is essential.
With Product Feed Master, Criteo becomes a connector you can attach to any feed. You control exactly which products and attributes flow through it, so the data that reaches Criteo is clean, complete, and formatted correctly.
How Product Feed Master connects to Criteo
The Criteo connector is powered by our XML connector under the hood, so it inherits the same battle-tested authentication, retry, and scheduling behavior used across the platform.
Criteo is configured as an output destination: Product Feed Master takes your mapped, transformed catalog and delivers it to Criteo on every sync.
Why manage your Criteo feed with Product Feed Master?
Maintaining a Criteo feed by hand is slow and error-prone. Prices drift out of date, out-of-stock items keep showing, and every channel wants attributes named differently. Product Feed Master solves this by keeping one master catalog and projecting a tailored feed to Criteo.
You map source fields to the attributes each destination expects, layer on rules to rename, combine, default, or filter values, and schedule automatic re-syncs so the data is never stale.
What you can do with the Criteo connector
- Export a mapped, channel-ready catalog to Criteo.
- Map your source fields to the attributes Criteo expects.
- Transform values with rules: rename, combine, default, format, and filter.
- Exclude out-of-stock or non-compliant products before they reach the channel.
- Schedule automatic re-syncs so your Criteo feed never goes stale.
How to set up a Criteo feed
Build your master feed
Create a feed and attach your product sources so Product Feed Master has a single, unified catalog to work from.
Add the Criteo connector
Create a new channel in Product Feed Master and choose Criteo. Enter your credentials or endpoint details — the connector handles authentication for you.
Map and transform your fields
Match your catalog attributes to the fields Criteo expects, then add transformation rules to clean, reformat, or enrich values as needed.
Schedule and sync
Set a sync schedule — hourly, daily, or on demand — and Product Feed Master keeps your Criteo feed up to date automatically.
Criteo integration FAQ
Does Product Feed Master support Criteo?
Yes. Criteo is available as a connector you can attach to any feed in Product Feed Master, with field mapping, transformation rules, and automated scheduling included.
Can I both import and export with Criteo?
The Criteo connector is designed for exporting your mapped catalog. You can source your products from any of the supported input connectors.
What technology powers the Criteo connector?
It runs on our XML connector, which handles authentication, retries, and formatting so you don't have to manage any of it yourself.
Do I need to write code to connect Criteo?
No. Connecting Criteo is fully configuration-driven — add the connector, map your fields, and schedule a sync. No development work required.
How often can I sync my Criteo feed?
You can sync on demand or on a recurring schedule. Pick the cadence that matches how often your prices and inventory change.