What is the Microsoft / Bing Shopping integration?
Microsoft / Bing Shopping is a shopping and advertising channel that runs product ads from a structured catalog feed. The quality of that feed directly drives impressions, clicks, and return on ad spend, so getting titles, images, prices, and identifiers right is essential.
With Product Feed Master, Microsoft / Bing Shopping becomes a connector you can attach to any feed. You control exactly which products and attributes flow through it, so the data that reaches Microsoft / Bing Shopping is clean, complete, and formatted correctly.
How Product Feed Master connects to Microsoft / Bing Shopping
The Microsoft / Bing Shopping connector is powered by our XML connector under the hood, so it inherits the same battle-tested authentication, retry, and scheduling behavior used across the platform.
Microsoft / Bing Shopping is configured as an output destination: Product Feed Master takes your mapped, transformed catalog and delivers it to Microsoft / Bing Shopping on every sync.
Why manage your Microsoft / Bing Shopping feed with Product Feed Master?
Maintaining a Microsoft / Bing Shopping feed by hand is slow and error-prone. Prices drift out of date, out-of-stock items keep showing, and every channel wants attributes named differently. Product Feed Master solves this by keeping one master catalog and projecting a tailored feed to Microsoft / Bing Shopping.
You map source fields to the attributes each destination expects, layer on rules to rename, combine, default, or filter values, and schedule automatic re-syncs so the data is never stale.
What you can do with the Microsoft / Bing Shopping connector
- Export a mapped, channel-ready catalog to Microsoft / Bing Shopping.
- Map your source fields to the attributes Microsoft / Bing Shopping expects.
- Transform values with rules: rename, combine, default, format, and filter.
- Exclude out-of-stock or non-compliant products before they reach the channel.
- Schedule automatic re-syncs so your Microsoft / Bing Shopping feed never goes stale.
How to set up a Microsoft / Bing Shopping feed
Build your master feed
Create a feed and attach your product sources so Product Feed Master has a single, unified catalog to work from.
Add the Microsoft / Bing Shopping connector
Create a new channel in Product Feed Master and choose Microsoft / Bing Shopping. Enter your credentials or endpoint details — the connector handles authentication for you.
Map and transform your fields
Match your catalog attributes to the fields Microsoft / Bing Shopping expects, then add transformation rules to clean, reformat, or enrich values as needed.
Schedule and sync
Set a sync schedule — hourly, daily, or on demand — and Product Feed Master keeps your Microsoft / Bing Shopping feed up to date automatically.
Microsoft / Bing Shopping integration FAQ
Does Product Feed Master support Microsoft / Bing Shopping?
Yes. Microsoft / Bing Shopping is available as a connector you can attach to any feed in Product Feed Master, with field mapping, transformation rules, and automated scheduling included.
Can I both import and export with Microsoft / Bing Shopping?
The Microsoft / Bing Shopping connector is designed for exporting your mapped catalog. You can source your products from any of the supported input connectors.
What technology powers the Microsoft / Bing Shopping connector?
It runs on our XML connector, which handles authentication, retries, and formatting so you don't have to manage any of it yourself.
Do I need to write code to connect Microsoft / Bing Shopping?
No. Connecting Microsoft / Bing Shopping is fully configuration-driven — add the connector, map your fields, and schedule a sync. No development work required.
How often can I sync my Microsoft / Bing Shopping feed?
You can sync on demand or on a recurring schedule. Pick the cadence that matches how often your prices and inventory change.