What is the XML integration?
RSS-style catalog feed fetch (GET) and push (POST) over a plain HTTP(S) URL.
With Product Feed Master, XML becomes a connector you can attach to any feed. You control exactly which products and attributes flow through it, so the data that reaches XML is clean, complete, and formatted correctly.
How Product Feed Master connects to XML
The XML connector is powered by our XML connector under the hood, so it inherits the same battle-tested authentication, retry, and scheduling behavior used across the platform.
Because XML supports both directions, you can use it as a source to import products and as a destination to export your mapped catalog — or both at once for true two-way sync.
Why manage your XML feed with Product Feed Master?
Maintaining a XML feed by hand is slow and error-prone. Prices drift out of date, out-of-stock items keep showing, and every channel wants attributes named differently. Product Feed Master solves this by keeping one master catalog and projecting a tailored feed to XML.
You map source fields to the attributes each destination expects, layer on rules to rename, combine, default, or filter values, and schedule automatic re-syncs so the data is never stale.
What you can do with the XML connector
- Import products and attributes from XML into your master feed.
- Export a mapped, channel-ready catalog to XML.
- Map your source fields to the attributes XML expects.
- Transform values with rules: rename, combine, default, format, and filter.
- Exclude out-of-stock or non-compliant products before they reach the channel.
- Schedule automatic re-syncs so your XML feed never goes stale.
How to set up a XML feed
Build your master feed
Create a feed and attach your product sources so Product Feed Master has a single, unified catalog to work from.
Add the XML connector
Create a new channel in Product Feed Master and choose XML. Enter your credentials or endpoint details — the connector handles authentication for you.
Map and transform your fields
Match your catalog attributes to the fields XML expects, then add transformation rules to clean, reformat, or enrich values as needed.
Schedule and sync
Set a sync schedule — hourly, daily, or on demand — and Product Feed Master keeps your XML feed up to date automatically.
XML integration FAQ
Does Product Feed Master support XML?
Yes. XML is available as a connector you can attach to any feed in Product Feed Master, with field mapping, transformation rules, and automated scheduling included.
Can I both import and export with XML?
Yes. The XML connector supports two-way sync — use it to import product data, export your mapped catalog, or both.
What technology powers the XML connector?
It runs on our XML connector, which handles authentication, retries, and formatting so you don't have to manage any of it yourself.
Do I need to write code to connect XML?
No. Connecting XML is fully configuration-driven — add the connector, map your fields, and schedule a sync. No development work required.
How often can I sync my XML feed?
You can sync on demand or on a recurring schedule. Pick the cadence that matches how often your prices and inventory change.