Import & export

Rakuten Product Feed Integration

Product Feed Master lets you import product data from Rakuten and publish an optimized catalog back to it without writing code. Centralize your catalog, apply mapping and transformation rules, and keep everything in sync on a schedule that fits your business.

What is the Rakuten integration?

Rakuten is an online marketplace where shoppers browse and buy from many sellers at once. Listing your products there means matching their catalog schema, keeping prices and stock accurate, and syncing orders — exactly the kind of repetitive feed work Product Feed Master automates.

With Product Feed Master, Rakuten becomes a connector you can attach to any feed. You control exactly which products and attributes flow through it, so the data that reaches Rakuten is clean, complete, and formatted correctly.

How Product Feed Master connects to Rakuten

The Rakuten connector is powered by our Generic REST API connector under the hood, so it inherits the same battle-tested authentication, retry, and scheduling behavior used across the platform.

Because Rakuten supports both directions, you can use it as a source to import products and as a destination to export your mapped catalog — or both at once for true two-way sync.

Why manage your Rakuten feed with Product Feed Master?

Maintaining a Rakuten feed by hand is slow and error-prone. Prices drift out of date, out-of-stock items keep showing, and every channel wants attributes named differently. Product Feed Master solves this by keeping one master catalog and projecting a tailored feed to Rakuten.

You map source fields to the attributes each destination expects, layer on rules to rename, combine, default, or filter values, and schedule automatic re-syncs so the data is never stale.

What you can do with the Rakuten connector

  • Import products and attributes from Rakuten into your master feed.
  • Export a mapped, channel-ready catalog to Rakuten.
  • Map your source fields to the attributes Rakuten expects.
  • Transform values with rules: rename, combine, default, format, and filter.
  • Exclude out-of-stock or non-compliant products before they reach the channel.
  • Schedule automatic re-syncs so your Rakuten feed never goes stale.

How to set up a Rakuten feed

1

Build your master feed

Create a feed and attach your product sources so Product Feed Master has a single, unified catalog to work from.

2

Add the Rakuten connector

Create a new channel in Product Feed Master and choose Rakuten. Enter your credentials or endpoint details — the connector handles authentication for you.

3

Map and transform your fields

Match your catalog attributes to the fields Rakuten expects, then add transformation rules to clean, reformat, or enrich values as needed.

4

Schedule and sync

Set a sync schedule — hourly, daily, or on demand — and Product Feed Master keeps your Rakuten feed up to date automatically.

Rakuten integration FAQ

Does Product Feed Master support Rakuten?

Yes. Rakuten is available as a connector you can attach to any feed in Product Feed Master, with field mapping, transformation rules, and automated scheduling included.

Can I both import and export with Rakuten?

Yes. The Rakuten connector supports two-way sync — use it to import product data, export your mapped catalog, or both.

What technology powers the Rakuten connector?

It runs on our Generic REST API connector, which handles authentication, retries, and formatting so you don't have to manage any of it yourself.

Do I need to write code to connect Rakuten?

No. Connecting Rakuten is fully configuration-driven — add the connector, map your fields, and schedule a sync. No development work required.

How often can I sync my Rakuten feed?

You can sync on demand or on a recurring schedule. Pick the cadence that matches how often your prices and inventory change.

Ready to sync your Rakuten feed?

Start free and connect Rakuten to your catalog in minutes — no code required.

Start free