What is the Generic REST API integration?
Generic HTTP/JSON sync for GET input and POST/PUT/PATCH output workflows.
With Product Feed Master, Generic REST API becomes a connector you can attach to any feed. You control exactly which products and attributes flow through it, so the data that reaches Generic REST API is clean, complete, and formatted correctly.
How Product Feed Master connects to Generic REST API
The Generic REST API connector is powered by our Generic REST API connector under the hood, so it inherits the same battle-tested authentication, retry, and scheduling behavior used across the platform.
Because Generic REST API supports both directions, you can use it as a source to import products and as a destination to export your mapped catalog — or both at once for true two-way sync.
Why manage your Generic REST API feed with Product Feed Master?
Maintaining a Generic REST API feed by hand is slow and error-prone. Prices drift out of date, out-of-stock items keep showing, and every channel wants attributes named differently. Product Feed Master solves this by keeping one master catalog and projecting a tailored feed to Generic REST API.
You map source fields to the attributes each destination expects, layer on rules to rename, combine, default, or filter values, and schedule automatic re-syncs so the data is never stale.
What you can do with the Generic REST API connector
- Import products and attributes from Generic REST API into your master feed.
- Export a mapped, channel-ready catalog to Generic REST API.
- Map your source fields to the attributes Generic REST API expects.
- Transform values with rules: rename, combine, default, format, and filter.
- Exclude out-of-stock or non-compliant products before they reach the channel.
- Schedule automatic re-syncs so your Generic REST API feed never goes stale.
How to set up a Generic REST API feed
Build your master feed
Create a feed and attach your product sources so Product Feed Master has a single, unified catalog to work from.
Add the Generic REST API connector
Create a new channel in Product Feed Master and choose Generic REST API. Enter your credentials or endpoint details — the connector handles authentication for you.
Map and transform your fields
Match your catalog attributes to the fields Generic REST API expects, then add transformation rules to clean, reformat, or enrich values as needed.
Schedule and sync
Set a sync schedule — hourly, daily, or on demand — and Product Feed Master keeps your Generic REST API feed up to date automatically.
Generic REST API integration FAQ
Does Product Feed Master support Generic REST API?
Yes. Generic REST API is available as a connector you can attach to any feed in Product Feed Master, with field mapping, transformation rules, and automated scheduling included.
Can I both import and export with Generic REST API?
Yes. The Generic REST API connector supports two-way sync — use it to import product data, export your mapped catalog, or both.
What technology powers the Generic REST API connector?
It runs on our Generic REST API connector, which handles authentication, retries, and formatting so you don't have to manage any of it yourself.
Do I need to write code to connect Generic REST API?
No. Connecting Generic REST API is fully configuration-driven — add the connector, map your fields, and schedule a sync. No development work required.
How often can I sync my Generic REST API feed?
You can sync on demand or on a recurring schedule. Pick the cadence that matches how often your prices and inventory change.